Site Speed more vital than ever!

Google Chrome to introduce 'Speed Badge'

Google Chrome to warn web users of slow pages before they click

July 30, 2019

Google Chrome announced a plan to introduce badging as a way to encourage publishers to improve site speed.

According to Google, the purpose of the badging is to “reward” fast sites and to warn users of slow sites as a way to provide value to them.

Google does not say how a badge translates as a reward, and they published an example of what the slow speed badge could look like:


Google commented:

“We think the web can do better and want to help users understand when a site may load slowly, while rewarding sites delivering fast experiences.”


So the reward? Apparently this could simply be a green progress bar underneath the URL bar. Subtle right?

Google’s announcement puts publishers on notice that page speed just became even more important. Not only will it continue to affect ranking in the search engine, fast pages will be rewarded, possibly at the expense of slow pages. The specifics of how Chrome will do it are yet to be determined.

Page speed has always been important. From the earliest days of the Internet it was known that faster pages converted at higher rates. A fast loading site is important regardless of anything Google does.

In the near future slow loading pages may experience increasing pressure to survive, like the small fish trying to outrace the bigger fish that’s about to eat them.

What can you do?

Test your site speed! You must remember that just because your website loads quickly for you, it may not for other web users. You have to take into account browser caching. There are free tools that you can test your site speed with:

GT Metrix Site Speed Test

Pingdom Site Speed Test

Using these tools will give you a speed score, in addition to reports on where you can make improvements.

All a bit too technical? Sandy Footprints can make those improvements for you! Get in touch today, we’re here to help!

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